ERC EYE CARE began in June 2011 as an eye care service provider to the rural people of North Eastern states of India. ERC Eye Care is a social enterprise dedicated to proving quality, affordable eye care solutions to all populations, beginning with those most in need and hardest to serve due to poverty or geographic remoteness.

ERC aims to provide inclusive, affordable, service oriented, yet sustainable eye care to the Bottom of the Pyramid (BoP) and marginalized populations. Our goals are to improve vision, prevent blindness and promote health. We propose to expand across the region in the “hub & spoke” model to make eye care accessible to the marginalized rural populations who have to travel long distances to access costly eye care in towns & cities.