Media

India's No.1 English News Channel, TIMES NOW has covered our story to bring clear vision to people in Assam.

Times Now video: Recognizing our effort of providing Affordable, Accessible & Inclusive Eye Care services to rural population of Assam & other Noth East region, India's No.1 English News Channel, TIMES NOW team has visited one of our rural Vision Center to cover our story to featured us in Amazing Indian Season 2 in Jan 2013.

One-man mission to make eye care accessible in Assam with ERC Eye Care

Dr. Parveez Ubed is an ophthalmologist from Assam with a mission to provide inclusive, affordable and accessible eye care to all, primarily to the underserved community. After he graduated in 2007, he started working in the civil hospital in Johrat, and came across a large number of people with cataract. There were also many patients with very low vision who had not taken any corrective measures.

Parveez says that Assam has the lowest access to eye care services in the country and approximately 18% of Indians suffering from cataract are from here. Many general hospitals don't have the facilities for cataract surgeries. Unaffordable costs are a problem for the lower income groups when it comes to private hospitals. While he was working in the hospital, he knew there was a large underserved population without any access to eye care services. But he had no idea where to begin.

Read more on Social.yourstory.com

Assam based start-up firm gets World Bank grant Business Standard

An Assam-based start-up firm - ERC Eye Care, has received a grant of $150,00 from the World Bank (WB) recently. The firm, established in the year 2011 and which is into providing affordable eye-care services in rural Assam, got the WB grant under the bank's Development Market place programme.

Having already provided inexpensive eye-care services to nearly 35,000 rural populace of Assam, the grant has come as a financial support for the start-up firm which has been putting in efforts to scale up its operations and expand its reach through the hub and spoke model.

We are proud to be partnering with the World Bank Group in providing accessible, affordable Eye Care to North-East India.

Seeing Things Clearly: Accessible Eye Care for the Rural Poor

I graduated from the Government Medical College in Guwahati (Assam) in the summer of 2007 as an ophthalmologist. I was confident that I would start a successful eye care practice in Upper Assam, in my hometown Jorhat. But, starting an eye care practice requires considerable investment, so I opted to start in a corporate hospital at first. The patients were rich, could afford anything, and my paycheck was not something to complain about.

It was not long, before I realized that treating high profile patients was not always a piece of cake. Many times, you not only treat the patient, but also their egos. It was during this realization that I began to hear stories of my fellow Assamese that were nothing like my wealthy patients. Stories like that of Bonti.

Read more on blogs.worldbank.org